‘Bringing Colour Back’ has been announced as the promotional campaign strapline for Fespa Global 2021, scheduled to take place 9-12 March at the RAI exhibition centre in Amsterdam. The show website is also now live at: www.fespaglobalprintexpo.com.
For exhibitors, the site features an online ‘showroom’ where they can publish product information and technical content to support their participation, as well as managing enquiries from prospective buyers. Visitors can register their interest and access information about entrance fees and promotional codes for discounted entry.
CEO Neil Felton said: “By the time we open the doors on Fespa next spring, many businesses will have been in a state of suspended animation for more than 12 months, closed off to real-world connections and experiences. But it’s our human instinct to meet, network, discuss and discover. Talking to print businesses, there’s a definite appetite among decision-makers to get out, come up close to new products and unearth fresh ideas. They want to be re-energised and turn their focus to the future.”
He added: “At the same time, our exhibitors want the proven platform of FESPA to showcase a year’s worth of innovations and re-engage effectively with their customers and prospects, in ways that simply can’t be replicated online. We really can’t wait to play our part in bringing colour, energy and positivity back into our community, and to help everyone to move forward again.”
The March 2021 event will be the first live Fespa event to take place after all 2020 events were moved to 2021 due to the dynamic development of the Covid-19 pandemic.