HP has unveiled its 64in-wide Latex 630 Series printer range, promising the smallest PSPs entry to white ink applications. The company has also announced a HP PrintOS Design and eCommerce Web-to-print solution to extend their market reach.
There are four models within the new Latex family - the HP Latex 630 (£15,000), HP Latex 630 W (£16,500), HP Latex 630 Print and Cut Plus (£21,500), and HP Latex 630 W Print and Cut Plus (£22,500), all now available in the UK. The new HP Print OS Design and eCommerce solution is expected to be available from November in the UK.
“We invented Latex 15 years ago and we’ve gone through major developments since. We are seeing that the really small print shops, staffed by two or three people, really suffered during Covid, but now there’s a lot of growth there and we think that with the Latex 630 Series we’ll give them very significant technology,” said Oscar Vidal, global director of product portfolio, HP large format.
“The new HP Latex 630 series packs our leading latex features, such as white ink, into a more compact and affordable form factor - allowing even the smallest of print businesses to effortlessly deliver high impact signage and décor applications, boosting margins,” added Daniel Martinez, general manager, HP large format.
“Beyond the hardware, we have continued to innovate when it comes to services and solutions, with new cloud-based HP Print OS functionalities giving time-pressed users the ability to process and monitor jobs from virtually anywhere.”
For sharp image quality the Latex 630 range uses HP Pixel Control Technology and there’s new printhead architecture for sharper small text, all at standard speeds of 14m2/hr. An SAi Rip is offered out of the box.
The new printers use water-based latex inks that have UL Ecologo and Epeat environmental certifications; and carton-based cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop process.
The range offers automated front-loading and simple, fast load/unload workflows. There’s in-printer storage of up to 10GB for easy re-prints.
Of the newly announced HP PrintOS Design and eCommerce W2P solution Martinez said: "We spend a lot of time listening to print providers about what they need to grow, and one key area was evolving their e-commerce capabilities and better connecting the front and back-ends of their business. HP Print OS Design and eCommerce is our response, giving PSPs a quick and easy way to enhance their online shop, as well as new ways to process orders and automate jobs.”
This offering will be made available in select countries, including the UK, within HP’s PrintOS suite to subscribers of the HP Professional Print Service Plan (PPSP) ‘Plus’ tier.