Soyang Europe/Josero have been appointed approved resellers of the VeloBlade range of digital die cutters from Vivid Laminating Technologies. The deal was announced to coincide with The Print Show, where Vivid has launched its VeloBlade Board Runner.
Soyang Europe and Josero will offer the entire VeloBlade range but will focus on the Nexus range which includes the VeloBlade Nexus 2516 which has a bed size of 2,500mm x 1,600mm. A demo model of this model will be available for live demos at the showroom in Accrington.
“We have done our due diligence on other solutions and are really excited to be partnering with Vivid on this product,” said Soyang Europe and Josero group sales director Sarah Winterbottom. “We have worked with Vivid for many years selling their laminator range and we already have a trading relationship. We were flattered when Vivid approached us to discuss expanding this arrangement.
“The fact that VeloBlade machines are manufactured and assembled in the UK is key for us; they are very well built and offer tremendous value for money to users. Our technical team is looking forward to working with customers to help them identify the best solution for their business.”
Lewis Evans, managing director, Vivid, added: “We are delighted to strengthen our relationship with a great company. We have worked with Soyang Europe and Josero previously on our Easymount machines and it was a really sensible move to partner with them on our VeloBlade range.
“They have a space in their portfolio for a top-quality digital cutter and router. We fit the bill mainly because of the aftercare service we offer at Vivid. If they were to buy in kit from abroad, customers would not get the support that they require and Soyang Europe and Josero pride themselves on. Vivid is able to offer high-quality support with our expert customer service team in the UK.
“It’s not just the quality of the product but how well their customers will be looked after when the sale completes.”
Evans also spoke about the potential to expand the relationship with Soyang Europe and Josero further, saying that like Vivid, the company is committed to ongoing R&D to bring more solutions to market.
“The people that work at Soyang Europe and Josero was one of the main drivers behind the new deal,” Lewis said. “Like us, they are very forward-thinking and committed to developing new and innovative products. They know there will be new products coming soon from us that they can add to their portfolio and offer to their customers.”
The new VeloBlade Board Runner launching at The Print Show will auto-feed substrate onto all models in the VeloBlade range, removing the need for manual hand loading by operators.