Roland DG starts worldwide Dimense sales

Roland DG has begun selling and supporting the Dimense large-format digital printing solution with three-dimensional embossing capability that is developed and manufactured by DG Dimense, a joint venture established in Lithuania in October 2023.

“By offering the unique added value created by Dimense to customers around the world, we will accelerate the digitalisation of the interior decoration market,” said Tony Miller, president of Roland DG’s global sales and marketing division.

The Dimense solution comprises the Dimensor S inkjet printer combined with media that has the property of foaming when heated, a structured ink to control foaming, and CMYK water-based ink. After printing, the media is heated by the printer's on-board heater, which causes areas not coated with structure ink to foam up to 1.5 mm thick for textured designs.

Dimense has developed an exclusive line of PVC-free media for the system, with several finishes including matte, suede, metallic silver, metallic gold, pearlescent, and chameleon, enabling the production of a wide variety of interior decorations, including wallpaper, as well as POS.  

“In addition, when you paint over wallpaper with added embossing expression with commonly available paints, it is possible to create awe-inspiring artistic effects that are different from digital printing,” Miller added.

The line-up also includes textile media ideal for indoor signage such as silicone edge graphics, canvases, roll-up banners, and POP, etc. Due to their compliance with safety standards such as AgBB and A+ certification, these media can be used safely in a variety of indoor situations.

“It is said that less than 5% of wallpaper printing has been digitised, and this industry is expected to accelerate. There is also a growing need for commercial facilities that provide people with an unforgettable experience, and for offices and living spaces that are uniquely their own, and digital printing solutions will play an increasingly active role in this interior decoration,” said Miller. “Dimense provides a unique and special expression that not only stands out but can also captivate people by producing a company's vision and history, brand image and story, and product concept. We look forward to leveraging our global sales and support network to bring this great solution to the global interior decorating market.”

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