St Ives company Service Graphics has been named Tour of Britain branding partner over the next three years, a contract worth £200,000. The large-format printer will provide a range of printed solutions for The Halfords Tour Series cycle race taking place in 11 UK towns and cities during May and June, and the main Tour of Britain event in September.
For The Halfords Tour Series the company will produce 60, 3m x 1m Correx Ad boards printed on its Inca Onset S20 direct to substrate printer housed at its Chessington site. In addition, 22 PVC banners will be produced for each city hosting the event along with flags printed via dye sublimation method. The Tour of Britain event will involve approximately 100 PVC printed banners and in excess of 100 Corex Ad boards, Foamex graphics and vinyl decal stickers.
The production challenge includes time sensitive deadlines and graphics of this nature are often required to be replaced urgently following losses through damage or theft. To overcome these issues, Service Graphics has appointed a dedicated team to coordinate orders and be on hand when emergency replacements are required.