Oasis Graphic is discovering the appeal of the opaque matte black print made possible with its EFI Vutek GS3250 flatbed UV printer after being commissioned to produce over 26m2 of graphics on several substrates for Blackberry. This included direct print to clear polycarbonate for light boxes and direct print to ferro paper which, when coupled with magnetic panels, have created a quick and easily updateable graphic solution. All the graphics were UV printed to guarantee colour integrity for four years.
Blackberry uses black extensively in its promotional material and corporate branding, so the quality of the matte black in particular is crucial. The combination of matte black in a light box installation results in intensely vivid colours shining out in sharp contrast to the completely opaque black print. This has been used to great effect by the client in its graphical imagery, and was the perfect choice to refresh the branding for the Milan leg of an international product launch.
Flying out to Milan for a mere 48 hours, the Oasis team, along with design agency Pope Wainwright, arrived on the evening of 5 June, completed the installation starting first thing on 6 June, and remained on site for another day to deal with any last minute issues. Oasis is now scheduled to produce similar localised graphics for further launches in Paris and Madrid to name but a few.