Howard Smith Paper Group, Robert Horne Group and PaperCo are now trading in the UK and Ireland under parent company PaperlinX’s banner, though the three UK operating companies will remain as legal entities.
The decision is designed to communicate the group’s unified approach to customer service and follows the recent restructure within its commercial print business which has seen the creation of one account management team.
Managing director Phil Carr said: “It makes strong commercial sense to promote our offering - that includes paper, packaging, graphics, digital wide-format printers and print consumables - under one unified brand. Our objective is to increase the visibility of the PaperlinX brand across all our operations in the UK and Ireland. We now have one dedicated team providing customers with access to the group’s entire product portfolio via a dedicated account manager.”