Icon delivered the branding, functional signage and wayfinding for the AFC Asian Cup Australia 2015.
Appointed because of its experience in international football events (Icon worked on the 2014 FIFA World Cup) the company adapted the official brand guidelines to deliver the imagery for the five tournament venues: Brisbane, Canberra, Melbourne, Newcastle and Sydney. This included a partial rebrand of Stadium Australia solely for the final.
The project also included branding the official hotels, airports, training sites and team buses in addition to the stadia. At the end of the event the Icon team dismantling and packed up the 12,000 items produced.