Stephen Whyte will become the new UK CEO of Posterscope, psLive and PSI UK in November. CEO Annie Rickard will move into the role of Posterscope UK chairman, allowing her to focus on international growth across both psLive and Posterscope Worldwide.
Whyte joins from Netventure Consulting, a company he launched four years ago to provide strategic and commercial advice to digital media, marketing and adtech businesses. Prior to setting up his consulting business he had a long career in advertising and marketing services. He started at AMV and subsequently worked at Leagas Delaney, Still Price Lintas and GGT. In 1997, he became managing director and then chief executive of Leo Burnett before spending five years as chief executive of McCann Erickson. In 2009, he moved into the rapidly growing data services sector and joined Acxiom as chief executive, Europe.
Whyte said: “I wasn’t looking for a change but the opportunity to lead Posterscope at such a dynamic and exciting time for the OOH industry was impossible to turn down.”
Posterscope, psLive and PSI UK have a combined turnover of £375m and employ 200 people.