New educational publishing brand Springer Nature recently commissioned Signbox to help create a vibrant work environment for its offices in London. The proposition comprised bespoke signage and visual communication including wayfinding, directory, statutory, display graphics and glass manifestations across three buildings during a four-stage process.
Fit out contractor, ISG Interiors, recommended long-term partner Signbox and collaborated with the project architect, Broadway Malyan, as well as Springer Nature’s in-house designers, to develop a signage brief for Signbox. The latter responded with a package that included signage and applied graphics based around the red, blue and white colour palette of the Springer Nature logo.
The solution included:
- Corporate signage incorporating the company’s distinctive brand logo, featuring raised 3D lettering behind reception desk
- Suspended departmental signage that hung from the ceiling via rare-earth magnets to remove the need for drilling into the ceiling tiles
- Colourful ‘graffiti-style’ glass manifestations on exterior windows by the office entrance to draw attention from passers-by, and frosted interior glass manifestations on office windows for occupant privacy
- Wide-format graphics of abstract imagery applied to office walls and breakout areas in communal spaces
- Wall displays featuring quotes from Albert Einstein and cut-out designs
- Directories for individual floors and wayfinding signage
Signbox MD Mark Bartlett said: “As Springer Nature is a new company, all the design teams in this project were essentially presented with a clean canvas with which to help construct and implement the client’s brand identity. These types of office fit outs, while exciting, are also very challenging. You’re helping the client to set the tone of their brand identity at an early and vital stage of their development, and as such it’s paramount that every step in the process is meticulously thought out and executed.